Zoznamy videií
Nastavenia profilu
Odhlásiť sa
Innovation, legumes and Celpo’s healthier path from Slovakia
Healthy food doesn’t have to be boring or bland. At the Slovak brand Celpo, they believe that quality ingredients, innovation and honest product development can lead to products people can enjoy without guilt. In this interview, they explain why they decided to replace preservatives and colourings with natural alternatives, how they approach sustainability and where they want to take their brand in the coming years.
What do you think about the Made in Slovakia project, and why did you decide to support it?
We believe that Slovakia is home to many healthy, innovative, and high-quality companies. Through your programme, people can learn more about these businesses and discover their stories.
How would you briefly introduce your brand, and what is its main message?
Celpo is an abbreviation of the Slovak term for wholegrain foods. Initially, we focused on puffed products made from rice and wheat, but over time we transitioned to significantly healthier ingredients, such as legumes – for example lentils and peas. Our vision is to serve people by producing innovative, healthy and, above all, great-tasting products.
We achieve innovation primarily through collaboration with research institutions and universities, which allows us to continuously bring better, more modern, and healthier products to the market. We also place strong emphasis on taste because we believe that flavour is a gift. When a product is both delicious and healthy, people can enjoy it without any sense of guilt.
Producing food without preservatives and colourings is more demanding. Were there moments when you had to make compromises or rethink your processes?
In business, it is important to ask yourself why you do what you do. We remain true to our vision of producing healthy products, which is why we use no preservatives and make no compromises in our production. On the contrary, in the past we gradually replaced all flavoured products that contained colourings or so-called “E-numbers” with natural colourings and natural flavours.
How does your company approach topics such as sustainability, waste reduction and environmental responsibility?
When it comes to waste reduction, we strive to use modern technologies that not only increase production efficiency but also help to minimise waste. At the same time, we develop initiatives focused on the secondary processing of waste generated during production, with the aim of getting as close as possible to zero waste.
From a sustainability perspective, we are constantly working on the development of new products and flavours so that we can stay one step ahead of the competition and offer greater added value to the market. In terms of environmental responsibility, a major advantage is that our entire production process is in one place – from the arrival of raw materials to the final product. As a result, our production leaves a minimal carbon footprint, and we carefully separate all waste, whether packaging-related or otherwise.
What are your goals and visions for the coming years? Do you plan to expand your portfolio – for example with new flavours, new types of ingredients or new segments?
Looking ahead, we want to focus more on expanding into European markets, something we are already actively pursuing. We currently operate in markets such as Croatia and Austria, and we have also successfully entered Bosnia. At the same time, we plan to introduce new flavours and work with new ingredients that our competitors do not offer. Our primary goal is to stand out and bring something truly unique to our customers.